Online component served as a men's guide to better dressing courtesy of XMI International.Electrnic signage on Broadway drove consumer to XMI Style-guide for useful tips.
Link: http://xmistyleguide.typepad.com/
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Advertising - "FOR MEN OF TEXTURE' XMI Campaign
Advertising - "FOR MEN OF TEXTURE' XMI Campaign
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Advertising - "FOR MEN OF TEXTURE' XMI Campaign
XMI - "MEN OF TEXTURE' Campaign
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